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$avvy investigates the historical, cultural and societal norms around women and money. With incisive humor and captivating honesty, $avvy questions why women often take a backseat to managing their money, and reveals why it’s increasingly critical for women to take the reins of their financial futures.
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The COVID-19 pandemic’s extraordinary impact on the economy is waking many of us up to the hard realities of financial fragility.
Persistent gender roles around money leave women particularly exposed. Eight of ten women in the U.S. will be solely responsible for managing their finances at some point in their lives. Yet, 56% of wom-en and 61% of millennial women still abdicate major financial decisions to the men in their lives. Women 65 and older are 80% more likely to be impoverished than men of the same age. Meanwhile, low-income women and women of color face heightened barriers to building and maintaining wealth.
$AVVY explores how and why our financial culture sidelines women, and tells a new story about women who are taking matters into their own hands. How do we break taboos around talking about money? Why do financial gender roles persist? How does the lack of financial education in schools deepen inequities? $AVVY dives into the inter-sections of money and gender, while offering advice from experts in the field about our shared question: What can I do, right now, to be smarter with my money?
$AVVY celebrates women who are making inroads into the final frontier of gender parity, rallying us all to take an active role in managing our money. The film is an invitation to re-flect on our relationships with money, invest in solidarity and resilience, and recognize that liberating our bank accounts is a step toward building the world we all want to live in.