$AVVY

Money. Power. Women.

Logline

Money. Power. Women.

Logline

$avvy is a documentary about money, power and women.  The film explores the historical, cultural and social factors which dictate that finance and investing is male territory, and sheds light on why it is more important now than ever for women to understand and take control of their personal finances.

Synopsis

At the start of a new decade, record numbers of women are graduating from college, emerging in the workforce and starting businesses. They’re finding solidarity in the #MeToo movement and taking a stand that Time’s Up. Women are claiming their voice. And yet, women continue to take a backseat when it comes to managing their money.
$avvy explores how and why our financial culture sidelines women. It explores how leaving women out of the financial conversation caps our earning potential, harms our bottom line and destroys relationships. It shows how keeping women in the dark about money robs them of power and freedom.
Eight out of ten women will end up managing their finances alone at some point in their lives.  And because the majority of women have abdicated financial decisions to the men in their lives, they are not prepared to handle investing, managing and saving alone. 
$avvy follows women whose inspiring and heart-wrenching life stories personify the critical need for women to engage with personal finance and the risk of delegating financial matters to others. The film shares lessons women have learned the hard way, and rallies all women to take an active role in managing their money. Just in case.

Our Crew

Robin Hauser

Robin Hauser

Producer, Director

Evelyn R. Manangan

Evelyn R. Manangan

Line Producer

John Behrens

John Behrens

Director of Photography

Brook Holston

Brook Holston

Consulting Line Producer

Jen Bradwell

Jen Bradwell

Editor

Tierney Henderson

Tierney Henderson

Associate Producer

Christie Herring

Christie Herring

Consulting Producer

Jessica Floum

Jessica Floum

Researcher / Writer

Our Advisors

Katie Couric

Katie Couric

Advisor

Laurie Fried

Laurie Fried

Advisor

Megan Gorman

Megan Gorman

Advisor

Amy Ko

Amy Ko

Advisor