$avvy explores why it’s critical for women to understand and take control of their personal finances.
As the COVID-19 crisis and its extraordinary economic impact expose financial vulnerability, many of us are waking up to the harsh realities of economic fragility.
Persistent gender roles around money are leaving women particularly exposed. Eight of ten women in the U.S. will be solely responsible for managing their finances at some point in their lives. Yet, 56% of women and 61% of millennial women abdicate major financial decisions to the men in their lives. Women 65 and older are 80% more likely to be impoverished than men of the same age. Meanwhile, low-income women and women of color face heightened barriers to building and maintaining wealth.
$avvy explores how and why our financial culture sidelines women, and tells a new story about women who are taking matters into their own hands. How do we break taboos around talking about money? Why do our financial gender roles persist? How does the lack of financial education in schools deepen inequities? $avvy explores questions at the intersection of money, gender and race, while offering advice from experts in the field about our shared question: What can I do, right now, to be smarter with my money?
$avvy celebrates women who are making inroads into the final frontier of gender parity, rallying us all to take an active role in managing our money. The film is an invitation to reflect on our relationships with money, invest in solidarity and resilience, and recognize that liberating our bank accounts is a step toward building the world we all want to live in.
Director of Photography
Evelyn R. Manangan
Researcher / Writer
Dr. Brad Klontz